The Passion Test® for Business

Ignite the Passion

You will never feel truly passionate about something you do not have the ability to create in your life.”

 – Chris Attwood and Janet Bray Attwood

Geared to small businesses and organizations, this program will bring your business clarity, and expressed with elegant simplicity, ignites passion. Passion is the foundation of success.  So you ask, “how can I create a foundation that will assure the success of my business?”  “How do I attract partners and staff that are aligned with my vision?”

Every individual has a unique purpose. Your passions are what lead you to fulfill that purpose. As a business owner, your challenge is to identify and attract people whose passions are aligned with your own purpose and passions. That’s the purpose of the Ignite the Passion program. It was designed specifically for businesses with 100 employees or less.

The Passion Test® has helped hundreds of thousands of people around the world discover their passions and begin living a passionate life. Now, The Passion Test for Business brings this powerful tool to bear to help you create a business that breaks the molds and enjoys out-of-the-box success.

What we do

It begins with clearly defining your own personal passions, and then using those as the basis for defining your company’s unique contribution and 5-10 company passions. Those are what will bring the world calling.

Together we will craft your company’s passions using words that excite passion with elegant simplicity. We’ll train your staff (and partners if you’d like) to identify their own work passions and individual core passions. Then we we’ll work with you to create a Culture Action Plan (CAP) that ensures your company’s  passions become the basis of decision-making as your business grows and evolves.


  • Business based on passion is fun, productive and attracts customers
  • Alignment between employee passions and company passions creates a powerful team working in harmony
  • Applying a proven process for identifying passion in individuals and companies ensures consistent results
  • Culture Action Plan provides clear, defined steps with responsibilities to ensure accountability of implementation
  • Trainings are fun, and personally rewarding for employees

“If I could do Zappos all over again, I would (roll out core values) from day one.” Tony Hsieh, CEO

Please contact me directly at or by calling 705 826-2295 to determine if this process is right for your company.

Here are what others have to say about the PT for Business process:

“Bari guided me to get clear on “what” my business stands for and the “why” I do what I do.  This was a major breakthrough for me personally and professionally.  I did not fully realize how inauthentic I was “being” in my business; thinking that I had to be what my clients expected me to be.  The Passion Test for Business helped me get crystal clear and focused on what matters most for me, my business and for my clients.  I will never lose control of my purpose-driven, passion-filled business.  I highly recommend working with Bari to reconnect, revive, and rejuvenate your business and your life.”  Anita, the Passionista, Torres, M.S., CPLP, Passion Powered Consulting, L.L.C.,

“Using the Passion Test system, has helped me get really clear about what I loved most about being a jeweler. I love creating custom pieces for clients! So I redesigned the layout of my store and updated my marketing plan to attract more of my ideal customers. As a result, November 2010 was our best sales month and 100% came from custom or repair work. AND December was our best month in FIVE years!!!  I highly recommend working with a Certified Passion Test for Business facilitator to increase your sales.”  Randy Violet, Business Owner,

“At the beginning of 2010, my business and personal life had stalled. My Certified Passion Test for Business facilitator guided me through the Passion Test for Business system and the results hit me like a lightening bolt. My business has increased by 50% through referrals from clients that love my work. Now, I hardly ever worry about cash flow. The results I achieved through the Passion Test also impacted my personal life in ways that I never would’ve imagined.  What an unexpected surprise and achievement to say that my personal life rocks!”  Aly Darin, Business Owner,